Improve Your Social Media Presence
Supercharge your business growth! Want to skyrocket your brand’s visibility, attract a flood of new customers, and drive a steady stream of traffic to your website? Look no further than the dynamic world of social media! Our expert social media marketing service is designed to help you establish a dominant online presence and reap the rewards of a thriving social media strategy. Connect with us today and unlock the potential of social media marketing for your business. Let’s get started on your journey to success!
Build Relationships
We will help you increase engagement (likes, comments, etc.) on your social media posts.
Develop Brand Awareness
Growing your followers on social networks will help you increase word of mouth and referrals..
Returning to Fundamentals
The Power of Social Media in Today’s World
Social media has revolutionized the way people communicate and interact, with its user base soaring to over 4 billion, double what it was in 2015. On average, individuals now have at least 8 social media accounts, actively engaging with these platforms. Notably, major platforms like Facebook witness a significant portion of their monthly users accessing the site on a daily basis. However, it’s not just the sheer number of users that has transformed; the very nature of social media has evolved.
Originally conceived as a means for friends and family to connect online, social media has evolved into much more. Today, while its primary function remains interpersonal communication, it has also become an invaluable tool for brands to engage with consumers and prospects. Recent statistics underscore this shift: 71% of consumers who had a positive social media experience with a brand are likely to recommend it to others, while 21% are more inclined to make purchases from brands they can engage with on social media. Social media platforms have expanded their scope, doubling as e-commerce platforms and serving as integral components of marketing funnels to foster connections.
As a business owner venturing into the realm of social media, it is crucial to grasp that, at its core, social media is a space for people to connect with friends, family, and brands alike. With its explosive growth, leveraging social media for your business is essential. This is where social media marketing services come into play.
Understanding Social Media Marketing
Social media marketing is the use of social media to increase brand awareness, build a targeted following, drive website traffic and ultimately increase your sales. Social media marketing for small businesses and entrepreneurs gives them the ability to establish their brand and online presence on platforms where their target audience is already scrolling.
All of that sounds pretty good right? So where do you start? Well, some of the social media platforms you can use to do this are Facebook, Instagram, Twitter, LinkedIn and Pinterest.
The important thing to know is that there are two parts to social media marketing: organic social media management, which you will read about on this page and paid social media advertising services which you can click there to read more about.
The way to best decide how to go about your social media marketing plan is to first decide what your business goals and marketing goals are and what you would like to get out of social media marketing. So let’s talk a little more about that below.
The Benefits of a Social Media Marketing Campaign for Your Business
A social media marketing campaign enables you to strategically showcase your content or advertisements to a specific audience, granting your business valuable, widespread, and targeted exposure.
Understanding the Distinction
Social Media Marketing vs. Digital Marketing
We often come across this question, and here’s the concise answer: Social media marketing is a specific service that falls under the broader category of digital marketing services.
Digital marketing encompasses a wide range of methods, including social media marketing, SEO (search engine optimization), PPC (pay per click) ads, email marketing, content marketing, and more.
As you can observe, social media marketing is just one integral component within a comprehensive digital marketing strategy. That’s why we offer a full-service agency that not only specializes in social media marketing but also provides the other aforementioned services. It’s essential for your social media efforts to align with and be supported by all your other digital marketing initiatives.
The Significance of Active Social Media Presence for Your Business
- Facebook users say that they Like or Follow
a brand on this social platform 66% - Facebook users state that they check
their Facebook accounts every day 74% - Pinners have reportedly made a
purchase based on the content
they saw from brands on Pinterest 83% - Instagram users say that they follow a business on this social network, which also translates to IG users being keen on interacting with brands they like 90%
- Twitter users say they purchased a product
they first discovered on Twitter 53% - Online marketers state that Instagram has been a very effective social media platform for influencer marketing 89%
- Twitter users say that they feel more positive
about a certain brand when their Tweet has been replied to 77% - LinkedIn users are senior-level influencers
while 63 million of them are in decision-making positions 90M
Boost your business! Enhance brand awareness, attract new customers, and drive website traffic through social media. Discover our effective social media marketing service to establish a strong online presence.
Enhance Your Brand’s Credibility
Having an active and optimized social media presence is crucial for building credibility as a brand. If your business lacks a social media account or fails to update and optimize it regularly, it’s akin to having an empty, neglected physical store. This unfavorable impression erodes trust among potential customers and raises doubts about your business’s existence. Today, checking a brand’s social media is an integral part of the buyer’s research process, highlighting the significance of social media for businesses. By partnering with a social media marketing agency like TheSocialWhiz, you can go beyond the basics of having a social media account. Implementing a strategic and robust social media marketing plan can substantially boost your credibility and establish a strong online presence.
Targeting the Right Audience
Keyword there is targeted! Earlier we said billions of people use social media and that most have 8 or more accounts on average. You need to be able to sift through the sea of people online to find your specific target audience because you don’t want to build a follower base of just any type of person! You want potential customers! So how do you accomplish this? You start by picking the right social media platforms for you. Each social media platform is different and therefore attracts different groups of people. For example, Facebook’s users are pretty evenly split between male and female while Pinterest is used more by females. So first you’ll want to nail down what your ideal customer looks like and from there, you can look at the qualities of the different social media platforms to determine which might benefit you the best. Which holds the majority of your target audience? Once you determine the social media platforms you want to utilize, you can then use further targeting options provided by each individual platform. You can filter through a platform’s user base and target by demographics, interests, behaviors and more. This will help ensure that your social media content is being served to the right audience.
Gaining Direct Access to Your Customers
Every moment, social media platforms buzz with conversations and interactions. One of the key advantages of social media for businesses lies in the direct engagement it enables with customers. Consider this scenario: a customer purchases a dress from your store, takes a photo wearing it, and shares it on Instagram while tagging your brand. Your brand can respond by liking the photo, commenting on it, or even sharing it on your own Instagram account. Such positive interactions foster brand loyalty and demonstrate to others that your customers genuinely adore your brand.
Now, let’s examine another situation: a customer encounters a shipping mishap and expresses their frustration on social media. With direct access to your customers, you can promptly address the issue through private messages on social media, resolving their concerns before they potentially post a negative review. This direct line of communication allows you to stay attuned to your target audience’s preferences and pain points, while simultaneously establishing a connection that builds trust in your brand.
Leveraging Social Media to Boost Your SEO Rankings
As we mentioned earlier, the true power of social media marketing services lies in their ability to complement and enhance your overall marketing strategy. Here’s a perfect example of that synergy: SEO, or Search Engine Optimization, is the process of improving your website’s rankings on search engines like Google. Imagine you operate a muffin shop in Blue Ridge, Georgia. Naturally, you would want your website to appear as the top result when someone searches for “muffin shop Blue Ridge, GA” on Google, right? SEO helps you achieve that goal, and you can explore our SEO services for more information.
Now, what does social media marketing have to do with SEO? Well, Google considers numerous ranking factors when deciding which websites to prioritize, and social media plays a role in this process. When people share your content and discuss your business on social media, it generates backlinks to your site. A backlink is a link from another website that points back to your own website, and Google attaches significant importance to them. By implementing a well-executed social media strategy, you can not only leverage the unique benefits of social media marketing but also support your SEO efforts simultaneously.
Maximizing Return on Investment (ROI)
While social media management primarily fuels the top of your marketing funnel, the ultimate objective is to convert your followers into customers. It all begins with effectively targeting the right audience from the start and establishing a strong online presence through a well-thought-out social media marketing plan. To ensure that your efforts on social media yield tangible results, partnering with a reputable social media marketing company like TheSocialWhiz, can be invaluable. We excel at striking a balance between follower engagement and strategic focus, always keeping the end goal of maximizing ROI in mind.
Is Hiring a Social Media Promotion Company Necessary?
When it comes to managing your business’s social media accounts, it’s important not to rely on just one platform. While they all fall under the umbrella of social media, each platform has its unique strengths and features that can benefit your business. That’s why it’s essential to develop an effective social strategy across multiple platforms.
But you might wonder if managing multiple platforms will be time-consuming. If you were to handle it all by yourself, it could indeed consume your valuable time and resources. However, the good news is that you don’t have to do it alone. Our online marketing company offers professional social media marketing services to assist you.
With our proven track record, our social media promotion service can help businesses achieve their goals in social media marketing. Whether your objectives are to expand your audience, generate more leads, acquire new customers, or increase your ROI, TheSocialWhiz is here to provide the assistance you need.